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Computer accessories offer a winning strategy to promotional products distributors
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Beyond design, the proper balance between utility and cost is key. Currently, Calibre International’s most popular tech item is a star-shaped USB hub which Oas said is successful, chiefly because it is inexpensive and works well. Harris Cohen, founder and president of All-In-One Manufacturing, San Diego, also stressed the importance of finding balance in tech promotions. “We’re at a crossroads,” he said. “You’ve got the promotional products business merging into the high-tech market and it’s a different game there because the items are not one-dollar pens.” All-In-One Manufacturing’s tech line focuses on high-end accessories, especially memory.
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Laurence Liss
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