Inoculation and Mutation
New PhRMA code restrictions bring big changes, but also a chance to adapt
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“We’re going to get more into the educational aspect,” said Campochiaro. “That’s going to be our force. That’s going to be what we push. We’re looking at more educational items for the pharmaceutical promotional market because they’re still going to have those budgets.” Informational charts or posters, anatomical models, or anything else that could be considered medically informative or educational in nature, are still fair game under the PhRMA code. Campochiaro also reported that now, a few months before the code revisions take effect, there have been noticeable increases in the demand and ordering of these kinds of items.
0 Comments
View Comments
Related Content
Comments