Inoculation and Mutation
New PhRMA code restrictions bring big changes, but also a chance to adapt
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The overall code changes, combined with Edmondson’s statements, may create the impression selling promotional products to the pharmaceutical industry is a practice facing obsolescence. David Campochiaro, president of PromoVision Palomino, Memphis, Tenn. and Bonni Shevin-Sandy, president of Dard Design and vice president of Dard Products, Evanston, Ill., suggested otherwise. a new door opens
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