Inoculation and Mutation
New PhRMA code restrictions bring big changes, but also a chance to adapt
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Scientific rigidity aside, there is some leeway in the code as to what kinds of products can be used in marketing campaigns. “The real strict [guidelines] are for what the pharmaceutical rep gives the doctor,” said Shevin-Sandy. “The ones that go out to the patient, they’re a little bit more lenient. You can still use a pen if it’s in a jotter, like a patient-care kit, so the patient has a little journal to write down when they took their medication or how they’re feeling or whatever they need to keep track of.” In addition, promotional items can provide necessary education and support. She pointed to an injection kit that helps patients recall the correct way to administer shots once at home and away from a doctor’s supervision.
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