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ANTI-BACTERIAL PROPERTIES
Companies like Los Angeles-based Alo are adding an anti-bacterial element to clothing lines. Besides being functional, clothing lines like this bring the “wow” factor. The main advantage to this is less about preventing the bubonic plague, and more about keeping odors at bay. Its technology allows distributors to offer a comfortable shirt for the course, that doesn’t have to be changed out of when the player reaches the clubhouse (or 19th hole, if one prefers).
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Charles Plyter
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