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According to Adweek, Netflix worked with Deeplocal, a Pittsburgh-based agency that combines technology and advertising, to create a pair of Netflix-branded socks that connects to a viewer's Netflix account and uses an accelerometer that detects when the viewer has stopped moving for a prolonged period of time.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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