My Best Promotion
First-hand tales of creativity and success
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PM: Any advice for those who might be running a safety promotion for the first time?
RM: Well, just whenever you're calling on a large company that's a manufacturing facility to ask, "Who is your director of safety? Do you know if you have a safety program in place, and can you help me out by giving me an introduction to the director of safety?" Then, read up on other safety programs. Just read up, learn up as much as possible, and realize this can be a real cash cow for a distributor, because once you get started with it, it repeats year after year after year.
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Michael Cornnell
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