My Best Promotion
First-hand tales of creativity and success
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Long-time industry speaker and sales coach Rosalie Marcus, the Promo Biz Coach, provided this month's My Best Promotion. Marcus chose a successful safety program she ran for years, an incentive-based gift program for a large national bakery. To make the program work, Marcus explained how she eliminated budget issues, picked items for a slightly unconventional user base, and kept it fresh and repeating for years.
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