My Best Promotion
First-hand tales of creativity and success
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RM: What made it profitable was it wasn't costing the bakery money. They were actually saving way more money than the promotion cost. Every year we brought in somewhere between $30,000 and $50,000 in revenue from this program, but the bakery was saving way more than that in not having to pay out workman's comp claims and shut down their machinery and worker productivity. So it was a great program to sell, because they weren't thinking what am I spending, they were thinking what am I going to save by doing this.
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- Rosalie Marcus
Michael Cornnell
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