My Best Promotion
PM: What did you like about the promotion, and why?
LH: What I love most about this promotion is the larger impact it has had on the school. These rainbow tees have become so much more than a fundraiser; students really identify with their class and color. Parents comment that their children are eager and excited to start the school year, as it means joining a new class and receiving a new tee. Every month or so, the entire school participates in a Spirit Day, during which students can earn treats or class parties by wearing their class colors. Although any clothing item in the right colors will 'count' toward the goal of 100 percent spirit participation, many children specifically choose to wear their Class Level Tees. We have even applied the class color concept to other Gecko Gear sale items, like buttons and shoelaces. The kids love it!