My Best Promotion
Firsthand tales of creativity and success
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LH: Prior to the Class Level Tee promotion, the PTA had been selling a variety of branded items and apparel (known as Gecko Gear), raising roughly $3,500 for the school annually. When Class Level Tees were introduced in 2009, that figure jumped to $10,000 in just one year.
I began working with the school in 2010, and I've helped increase the program's profitability by negotiating program pricing with our decorator. We also choose to print locally, as courier service saves the school money in shipping.
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Colleen McKenna
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