My Best Promotion: Dennis Funk
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PM: Any advice for distributors who want to work with nonprofits?
DF: Just to truly go in and pick the client’s brain and try to understand their pains—what’s worked in the past, why do they think it worked, what hasn’t worked and why they think it didn’t work in the past. You know distributors, and us included, we go into a meeting and we go down one particular road and think, ‘This is what we should be doing,’ and really present to that avenue and don’t pick up the other cues and totally miss the boat. So I would sit there and try to interview and try to refrain from solving the problem until you have all of the issues on the table.
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- Companies:
- Washington Vinyl & Leather
- People:
- Dennis Funk
E
Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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