My Best Promotion: Dennis Funk
What they would do is, they would choose the top 15 to 20 items that are popular, that they sell a lot of and really aren’t conducive to on-demand, and we put those in the inventory. We reduced their inventory from 70 down to about 40. Last year they generated $458,000 in sales off the site. So the way it works now is, when a customer goes online and places an order at ShopDiabetes.org, they’ll order a mug, a silicone wristband or maybe a jacket with the Stop Diabetes logo, and at the end of the day we’ll place an order [with the supplier for the item], it’ll ship to our warehouse the next morning, and we’ll decorate it, marry it up with the stock item and ship it out the next day.
- Companies:
- Washington Vinyl & Leather
- People:
- Dennis Funk
Brendan Menapace is the content director for Promo+Promo Marketing.