My Best Promotion: Gregg Emmer
Firsthand tales of creativity and success
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GE: It was too successful and the initial quantity of sleeves ran out in just four days. Customers were allowed to use their receipts as rain checks, which actually increased store traffic.
PM: Do you have any other advice you’d like to give to distributors running a similar promotion? If so, what would it be and why?
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Michael Cornnell
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