My Best Promotion: Gregg Emmer
Firsthand tales of creativity and success
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GE: Putting a purchase price for the item into the promotion allowed consumers to calculate the great value (getting a $5 item for $2). It also allowed the grocery chain to execute a self-liquidating promotion with the consumer purchase price covering the total cost of the item.
PM: Did you run into any problems or hurdles with the promotion? If so, what were they, and how did you overcome them?
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Michael Cornnell
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