My Best Promotion: Gregg Emmer
Firsthand tales of creativity and success
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We designed a soft-sided insulated sleeve with a drawstring that fit the 2-liter bottle. The private-label logo was imprinted on the sleeve. The insulated sleeve was offered at $1.99 with the purchase of two bottles of soda or $4.99 without the soda purchase. (This was actually more than the cost at $1.99 + $2.00 for the soda!)
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Michael Cornnell
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