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Social media promotions are getting featured more and more frequently in My Best Promotion, which should be no surprise. Facebook, Twitter and the rest of the social sites have been on a forever-elevating pedestal for the last several years. They've become a precious metric for marketers, sometimes valued over website page views and other more traditional online statistics, such as e-commerce activity or total amount of registered users. So why is this need for social activity translating into so much use of promotional products?
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Michael Cornnell
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