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PM: What was the promotion's goal? What did you do to make the goal happen?
MR: Our goal is to continue to engage our active Facebook community, and maintain the "tongue-in-cheek" association with the brand's quirky marketing.
We're looking forward to great reaction from the recipients, who we expect will post their comments "Look at this great shower curtain I won!" on the company's Facebook page; thereby increasing brand and product awareness to their own community, organically growing our clients market share and increasing the program.
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Michael Cornnell
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