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Michael Reisbaum: A work in progress, a famous brand body wash company is developing a highly interactive Facebook community, and wants to engage that group with a contest. To that end, we're creating a dynamic design for tees, towels and shower curtains. Each winner will receive their prize of choice delivered by the USPS, fulfilled with a sample of the product and coupons, but the key is that the winner opens the envelope and gets an immediate whiff of the products distinctive aroma (supplied by a captured scented product in the package).
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Michael Cornnell
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