My Best Promotion
PM: Any other advice, either about running a high-class awards event or in general?
DP: To me, every detail matters. It's an impression, it's how you make someone feel, and we made them feel extra special. It was a look, it was a feel, it was very red-carpet I guess you would say, and that would be the advice I would give someone. Pay attention to everything, whether you're doing that part or not. For instance, someone came into the banquet area, and dressed the tables, and it was wait staff that were dressing the tables and putting everything out, and we noticed that they were putting forks on the wrong side. We moved them before they came in. Those are details that matter. Something simple, but it makes a difference. It's about perception. We're so dedicated to what we do, we knew we wanted to inspire and reward these people for hard work, and that's what we achieved.