My Best Promotion
Firsthand tales of creativity and success
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PM: What made this a profitable promotion for you, and why?
DP: It was so profitable, and here's why: When you're putting together gift baskets, it's subjective. … I made easily over $25,000 on that event.
PM: What was the best decision you made with this promotion, and why?
DP: Two things: One, having a room at the hotel allowed me to keep my pulse on everything. Second was making it individual, so if you weren't a golfer, there was another event you could attend. The feedback from the recipients was phenomenal. A number of them had won the award previously, but none of them felt the way they did when they left this event. And I think it's because we really personalized it, we gave everybody an opportunity to enjoy something they would like.
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Michael Cornnell
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