My Best Promotion
DP: They had an art-deco gift basket they received in their room. It had food items and drinks, but not just bottles of water, you know. They had Perrier, they had Fiji water, we just did it first class. Initially when they arrived, they received their welcome gift and packet, then they went to another area where they selected an excursion for the following day. They had a choice of four items. They could go out to tour Dallas Cowboys' stadium, they could play a round of golf, they could go to the spa or they could go shopping. We created packages for each one of those. Then on their first night, they had a really cool-looking box that we created that had a buffalo throw in it. … Then on the following night the gift was a mahogany box with wine. We had an awards night again around that art deco look, so it was all very pretty and special. It was a moment for each winner to remember, and that's what the buyer was trying to achieve, so when they left, they were inspired, energized and ready to do it again the following year.