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PM: What was the best decision you made?
MK: We almost went with foil seed packets, just because of time and everything else. But we ended up sitting down with Chipotle, and they care so much about their brand (and so do we) so I said let's go with the paper packets. I had actually only found foil packets for a while, then I found another source that had the paper packets, so that kind of stalled our process because we were already kind of going along with the foil. But I don't know, to me, we ended up matching their brand better with something they already really wanted as well.
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