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Playful and fun, the promotion was not without a few twists. By focusing on his client's core intent, Kaspari was able to take a few risks and deliver a successful promotion for his client.
Promo Marketing: What made this a successful promotion for you?
Matt Kaspari: To me, to see the kids' engagement. A lot of the stuff that we do, it's educating adults and things like that, so for me, I mean I'm a volunteer and a philanthropist, and for me to see kids interacting with a brand in that way, I thought was awesome.
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