My Best Promotion
First-hand tales of creativity and success
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Hired by Office Depot to source, pack and distribute a gift bag meant for teachers who attended promotional breakfast events the chain was hosting across the country, Adams faced a complex logistical task. Not only did she have to source 150,000 bags (for which she chose an insulated lunch tote from Bag Makers), she had to balance all the donated contents of the gift bags (made up of donations from seven different Office Depot vendors, such as 3M and Sharpie), and deal with a staggered distribution schedule (a national promotion, the breakfasts were held on different times and dates). She also faced the challenge of packing, labeling and shipping all items.
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Michael Cornnell
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