Promo Marketing: Could you briefly describe the promotion you consider one of your best?
Derek Miller: I have a customer, a bank in Cape May county, New Jersey, that was looking to target businesses in its space for business banking and lending. We came up with a custom-printed box mailer. Inside the box went a custom pail and a lid from HumphreyLine, a one-pound bag of local saltwater taffy and a totally customized postcard. The post card was personalized, so it would say "Dear Joe Smith" on it and not just "dear generic customer." And at the bottom, where the digitized signature was, was the person's name from the bank who was going to be calling them. So, Joe Smith got this package, and it was signed by Lana, so Lana is the person that was going to be calling Joe Smith.
- Companies:
- Humphrey Line