Mobile Makeovers
Phone and tablet technology is constantly changing, and the industry is coming up with new ways to promote right along with it
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Product design is affected not only by creativity, but also by gender. This is particularly true when it comes to size. "Typically, women look for accessories that are 'purse-able,' while men are looking for 'pocketable,'" Gasparini explained. Women are more likely to choose compact products such as the iPad mini, which can be easily tossed into a handbag. In addition to considering the gender of end-users when choosing product size, you should also keep in mind the size-shifting of today's products. "Phones are getting bigger. Tablets are getting smaller," Gasparini said. As new versions of tablets and cellphones are released, companies such as Numo develop accessories in corresponding shapes and sizes to meet end-users' needs.
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Kelly Sheridan
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