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Using a smartphone, customers just need to tear the goggles along the perforated lines and fold, similar to Google Cardboard.
"Parents can learn more about their children's knowledge and experience of the digital world," said Jeff Jackett, marketing director at McDonald's Sweden, according to Adweek. "And purposeful gaming can also be a great joint activity that helps families interact on equal terms."
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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