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The virtual reality viewers, named Happy Goggles, will be available to Swedish patrons over the weekends of March 5 and March 12 for about $4.10. McDonald's will be pairing the headset with a skiing virtual reality game, called "Slope Stars." DDB Stockholm manufactured the headset packaging, and North Kingdom Stockholm created the game.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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