Games & Toys

Spring Into New Products
February 27, 2024 at 12:28 pm

Springtime is just around the corner, and we can’t wait! In addition to giving us warmer weather and pretty flowers to look at, spring is widely regarded as a time of hope, rebirth, and new beginnings. In the spirit of this rejuvenating season, we’re feeling inspired to talk about our brand-new products! As you’ve probably…

Xbox Just Dropped a Bluey Themed Console with Matching Controller
November 30, 2023 at 10:03 am

Once again, Xbox’s rectangular console has shown an opportunity for simple but straightforward branding. We’ve seen it with pizza-scented controllers for the “Teenage Mutant Ninja Turtles: Mutant Mayhem” movie, and a dreamhouse-themed console for Barbie.  Bluey: The Video Game, based on the hit Australian animated children’s show “Bluey,” hit shelves last week. And while the…

Ralph Lauren Brings 'Fortnite' Shoe to Real Life
August 2, 2023 at 10:37 am

The popularity of online gaming, especially free ones like Fortnite, has given rise to the concept of in-game purchases. A lot of those are things like weapons to use in the game or outfits for the character. With that popularity, brands have started putting their own "merchandise" in video games for characters to wear, like…