Games & Toys

Xbox Just Dropped a Bluey Themed Console with Matching Controller
November 30, 2023 at 10:03 am

Once again, Xbox’s rectangular console has shown an opportunity for simple but straightforward branding. We’ve seen it with pizza-scented controllers for the “Teenage Mutant Ninja Turtles: Mutant Mayhem” movie, and a dreamhouse-themed console for Barbie.  Bluey: The Video Game, based on the hit Australian animated children’s show “Bluey,” hit shelves last week. And while the…

Ralph Lauren Brings 'Fortnite' Shoe to Real Life
August 2, 2023 at 10:37 am

The popularity of online gaming, especially free ones like Fortnite, has given rise to the concept of in-game purchases. A lot of those are things like weapons to use in the game or outfits for the character. With that popularity, brands have started putting their own "merchandise" in video games for characters to wear, like…

Tokyo 2020 Official Accused of Accepting Bribe from Stuffed Toy Company for Licensed Products
October 18, 2022 at 11:00 am

A former Tokyo Olympics executive is being accused of accepting bribes from a company that sold officially licensed toys of the Tokyo 2020 mascots. According to the Japan Times, Haruyuki Takahashi allegedly received 8 million yen (about $53,700) from stuffed toy company Sun Arrow. This would be his fourth bribery case, having already been…