We Reviewed Every Single Piece of McDelivery Day McDonald's Swag

By Sean Norris

We've seen fast food brands going all-in on promotional products the last few years, but few have gone quite as big as McDonald's did for McDelivery Day. The event, held yesterday, saw the burger giant dispatch tons of branded merchandise via UberEats delivery—a high-profile, promo-centric campaign that, at least going by social media reactions, was a pretty big win for Ronald McDonald and company.

But what of the McDelivery McDonald's swag itself? Thanks to all the social activity, we finally got a good look at the items in action, and McDonald's (and whatever creative team was behind the promo) really delivered.

Obviously, we're fans of promotional products in general, so it was great to see one of the world's largest restaurant brands shine a spotlight on them in such a positive way. And, of course, we're going to review the items below and rate them on a completely arbitrary 10-point scale, because it's Friday and that seems like a fun thing to do. Let's go!

French Fry Socks

https://twitter.com/Disco_Duke/status/1020073589385646080

As we've established, promotional socks are all the rage right now. McDonald's nailed it with these, using a fun design that puts the golden arches front and center while also making it look like you're standing in a fry box. (Finally, we can stop wearing actual french fry boxes on our feet. That was starting to get messy.) There is also a Big Mac version, but that one is a little less interesting, so we're docking the socks one-and-a-half arbitrary points.

Score: 8.5/10

Big Mac Fanny Pack

Thanks @McDonalds for the coffee, cookies and this amazing fanny pack!!! McDonalds and @UberEats teaming up tomorrow for global McDelivery Day where you too may get some fun 90’s gear! Plenty of W MI locations participating!! pic.twitter.com/SLTfPQT93d

— Tom Hillen (@traffictom8) July 18, 2018

Against all odds, the fanny pack is making a comeback, which is great news for my dad. This Big Mac-ified version fits nicely with the retro theme running through all of the McDelivery Day McDonald's swag.

Score: 9/10

French Fry Rag (???)

hi twitter. this morning I ordered a $15 Big Mac from @McDonalds on @UberEats to try to get cute #McDelivery VINTAGE MERCH (pic 1), only to be very disappointed by a FRENCH FRY RAG!!! (pic 2). I’m sorry but what occasion! do you see me sporting this rag to? pic.twitter.com/9sFCDYADIf

— BZ (@brookezieIinski) July 19, 2018

This french fry rag is actually a french fry bandana, but who's counting? Oh, right, we are. And despite this being a suitably retro item that recalls a simpler time when Tupac and Axl Rose set impossibly high standards for '90s fashion, the confusion over this item's intended purpose means we have to deduct several imaginary points.

Score: 6.25/10

Denim Jacket

Thank you @McDonalds and @UberEats for my new #TBT jacket. #McDelivery pic.twitter.com/7oWB9PqFcf

— Mike Aguilar (Mojo in the Morning) (@onairmikee) July 19, 2018

HECK. YES.

Score: 10/10

"Classic" Shirts

What up #Naptown??!! Today’s my last giveaway for #McDelivery Day Throwback gear. Get over to this west side Indianapolis @McDonalds first, show the greeter you’ve downloaded the @ubereats app and grab your swag!

Restaurant address: 6830 W 38th Street, Indianapolis, IN 46254 pic.twitter.com/8szq8skopz

— Myles Turner (@Original_Turner) July 18, 2018

Yesterday, Michael Conforto and Brandon Nimmo surprised a group of families staying at the Ronald McDonald House New York, as part of "Global McDelivery" day. Some photos: pic.twitter.com/v2RUVy4L9M

— Anthony DiComo (@AnthonyDiComo) July 13, 2018

These come in two styles (short- and long-sleeve) and two colors (black and white) with a "classic" design (haha, get it?) that mimics graphic tees you'd find at H&M or whatever. The combination of variety and retail styling puts this one firmly in the "we dig it" category.

Score: 9.32/10

Enamel Pins

My #McDeliveryDay prize pic.twitter.com/9X3vkk3Fdw

— Irene Chan (@chanirene) July 19, 2018

These stylized enamel pins are adorable and have some colors that really pop. We're not sure about the ice cream one (McDonald's ice cream machine is always out of order so it's hard to judge the accuracy here) but the rest look great. Bonus points if you wear them on your McDonald's denim jacket.

Score: 9.75/10

This Giant McDelivery Big Mac Box

I’m I got a “mcdelivery” from @McDonalds today! I opened it in my Instagram story 😂😂😂 pic.twitter.com/ugveQ4EVDi

— 🖤Mortemer🖤 (@Mort3mer) July 12, 2018

This is packaging design at its very best, but we're pretty sure this isn't even an actual McDelivery Day item and we could find no other evidence of its existence on the internet. So, this one's gonna have to get disqualified.

Score: DSQ

PopSocket

#McDelivery swag popsocket pic.twitter.com/nMIL9XuvhQ

— Hector E. (@Theroc305) July 19, 2018

Credit to the folks behind the McDelivery Day promotion—the assortment of McDonald's swag hit on all the hot, trending products. PopSockets are one of the most popular items out there right now, and this one comes mounted on a little card that includes instructions for hashtagging it up online. Nice work, all involved!

Score: 10/10