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Aside from paving the way for bright colors, Spade also had another, more direct impact on the promotional apparel world. She was one of the first major designers to stamp her logo on the outside of the bag, rather than the inside. In effect, she created the idea of branding in retail, and its because of her that trends such as "logomania" continue to see such major success.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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