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"So, if overall consumption of business cards is down, it reflects a move to increasing importance of quality and personalization and a move away from cheap, stock image commoditization of cards we have seen in recent years," she said.
Beyond the market for traditional paper stock cards, distributors often find success with the alternative takes on the item. Magnetic cards, plastic cards, calendar cards and lithographic cards are all popular promotions that supplement the traditional print product.
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- Companies:
- Gill Studios
- Navitor
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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