O'Brien agreed, and explained what many in marketing already know: you cannot replace the impact of physically giving something to a client.
"While digital options are becoming more popular, they lack the emotional and interpersonal exchange that occurs when a [business owner] creates and verifies their business with a business card that they designed," she said. "Also, when a small business owner extends their business card and a handshake to a customer, there is a physical and emotional exchange that is unachievable in the digital format."
- Companies:
- Gill Studios
- Navitor
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.