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As for the threat from the electronic competition, Bartels said there are actually signs that Generation Y is finding increased value in business cards. "While digital alternatives are on the rise, Navitor sees an important trend in even the most trend-forward areas of our economy continuing to not only use business cards in addition to newer innovative solutions, but an actual increased focus on truly customizing and personalizing cards and other identity solutions as truly representative of who they are," she said.
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- Companies:
- Gill Studios
- Navitor
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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