Do the Right Thing
In today’s global economy, it is at long last possible to make both the ethical and profitable choice in business
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But don’t mistake EDUN LIVE for a charitable organization. It is a socially responsible, for-profit company, dedicated to creating sustainable employment opportunities within Sub-Saharan Africa. The company seeks to make their business model one that can be replicated by other supplier companies. The promotional clothing line introduced by EDUN LIVE is 100 percent “grow-to-sew African,” Driscoll explained. “From the cotton we source, all the way through to the last stitch, we keep the supply chain in Africa so the people learn the skills and are able to create value-added products in their communities.”
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