In Need of Some Retail Therapy
Give your apparel promotions new life by borrowing off the rack
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
3) Adjust accordingly.
But not just any article of clothing is meant to be a solid promotion. Both Renning and Newman detailed a few ways to ensure retail designs have a strong marketing game:
• Logo placement: It seems counterintuitive, but taking the emphasis off the logo ups the wearability of a promotion. "We are seeing more tonal logos being used and updated placement consideration ... as different ways of showcasing logos," Renning noted. Spots that deserve a second look: back of the neck, on a sleeve, at the hem or underneath the collar.
0 Comments
View Comments
Chrissie Gruebel
Author's page
Related Content
Comments