In Need of Some Retail Therapy
Give your apparel promotions new life by borrowing off the rack
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Renning, whose company SanMar works with such retail heavyweights as Eddie Bauer and Fruit of the Loom, reported, "Having a logo on an unadorned polo shirt is one thing, but showcasing your logo on a Nike branded polo … adds a level of appreciation that consumers understand."
And the relationship is certainly symbiotic, Renning continued. As retail brands begin to reach the ceiling in the consumer world, the promotional products industry allows them to gain access to a whole new demographic. It's a win-win.
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Chrissie Gruebel
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