In Need of Some Retail Therapy
Give your apparel promotions new life by borrowing off the rack
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2)Start name-dropping
The promotional products industry is full of brand names that already have a strong foothold in the retail sector. While it might cost a little more on the front end, it could go a long way to ensure a piece gets the reach clients want.
"Our customers genuinely like us and they trust us … that reputation is a huge asset for suppliers," noted Newman. The recognizability is invaluable from a marketing standpoint as well. If a company is giving away a polo shirt that a consumer would buy themselves, it instantly adds to the perceived level of quality of a promotion.
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Chrissie Gruebel
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