For a Rainy Day
THE RUSH ORDER
Sometimes, umbrellas excel not as the centerpiece of a promotion, but as a way to save an event from a wet and disastrous end. Edge described several instances of rush orders his company had filled to spare outdoor events from cancellation, including a network TV Christmas tree lighting in the span of about a day. He cautioned distributors planning outdoor events to keep an eye on the weather report. "If a company schedules a golf outing, they own that course rain or shine, so a golf umbrella can be a real savior for the day," said Edge. "I've been at golf tournaments where it's rained and they gave out leather scorecard books, but meanwhile, half the golfers there didn't have umbrellas, so everyone was scrambling," he continued. "If everyone had umbrellas, it would have been a nice way to salvage the day."
- Companies:
- Peerless Umbrella
- Stromberg Brand
- People:
- Helen Stromberg