For a Rainy Day
Ideas for earning with umbrella promotions
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THE CONCIERGE SERVICE
"We do a ton of umbrellas with hotel logos," said Edge. "I think a lot of that has to do with when people travel … the last thing they think to pack is their umbrella. So when you get somewhere, it's a nice service to be able to go to the front desk and get an umbrella from the hotel." Hotels can use umbrellas in a variety of ways. Some loan the umbrellas out, expecting them to be returned, while others give them away as free advertising. Similar to museums, Edge said hotels will sometimes use them as a profit center. "They'll put an umbrella in every room as part of the wet bar," he said. "They may even design a little hangtag and hang it on the handle, saying if you use this umbrella, you'll be charged $30."
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- Companies:
- Peerless Umbrella
- Stromberg Brand
- People:
- Helen Stromberg
Michael Cornnell
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