For a Rainy Day
Ideas for earning with umbrella promotions
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THE PROFIT CENTER
Umbrellas have a lot of potential when it comes to the complexity and scope of designs they can present. Stromberg mentioned two museum clients of Stromberg Brand that capitalized on the large imprint area of an umbrella, creating items to be resold in their gift shops.
The museums took images of paintings from their collection, paired them with classically-styled fashion umbrella bodies and printed the designs either on the inside or outside of umbrellas. "That's where they bring in a lot of money," noted Stromberg. "You can have a four-color process umbrella sold at $40 at retail."
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- Companies:
- Peerless Umbrella
- Stromberg Brand
- People:
- Helen Stromberg
Michael Cornnell
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