From Half-empty to Full
"That takes a lot of the guesswork out of the game," he said. "Some newer brands will just say, 'I want this in fire engine red,' but if you can really get them to the PMS colors and nail it down, that's a lot better," he said. Ess noted as well that explaining printing and other decoration variations across products can also be helpful. Exact color matching across products in a bundle is something often desired by large brands, but may be difficult depending on the materials of the products and how they can be decorated (a cork coaster decorates differently than a metal tumbler due to the nature of the materials, printing on a black background is different than a white, even glass and plastic handle colors differently). Make sure your clients understands what, if any, differences in size, color or texture they can expect in decoration across products in order to avoid confusion.
- Companies:
- CleggPromo
- Co-Rect Products
- Visstun