From Half-empty to Full
How to survive the โจpessimism and succeed โจwith name-brand โจbeverage companies
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Physical pre-production samples are another option. Steve Ess, sales representative at drink and barware supplier Co-Rect Products, Golden Valley, Minn., strongly stressed a physical sample's value when working with large name brands. "We always do a pre-production sample, even if they say 'Go ahead and run it, we won't have a problem with it, we're sure it will be fine,'" he said. "Our feeling is if you really want to do it right, do a sample so that they can look at it and make sure it's exactly what they want," explained Ess. "The last thing you want is to do a big order off just an e-proof, then when they receive the order get the call of 'Hey it's not what I thought it was' or something like that, which does happen."
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- Companies:
- CleggPromo
- Co-Rect Products
- Visstun
Michael Cornnell
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