From Half-empty to Full
How to survive the โจpessimism and succeed โจwith name-brand โจbeverage companies
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3. Explaining How Things Work
Just because you're working with a billion-dollar business, don't assume that it will have a great understanding of the promotional marketing process. Like any other client, it's to your benefit to make sure they understand all necessary details and processes, from delivery times and color-matching to imprint areas and other decoration restrictions. Ess explained that introducing them to an idea as simple as PMS-matching can have a great impact on simplifying an order.
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- Companies:
- CleggPromo
- Co-Rect Products
- Visstun
Michael Cornnell
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