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How to practice promotional โจmedicine with the hospital โจand health care industriesโจ
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HOW TO HOLD ON
Like any other business, holding on to hospital clients is a matter of picking up on their needs. "Understand their challenges," said Milwit. "Many of these influencers and decision-makers are overworked and under-resourced. Couple that with shrinking budgets and you have a very stressed out customer in front of you," he explained. "Help them by being prepared for your meetings, don't overload them with too many choices. Suggest a few of your 'favorites' and provide samples."
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Michael Cornnell
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