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Which department you decide to contact may be based on an idea or personal contact you have, or you may decide to reach out to specific staff within the hospital that have some control over the marketing budget. Who actually manages purchasing will vary from hospital to hospital, but looking for a centralized marketing department is generally a good place to start. "With hospitals, I've found the marketing directors typically do the buying," said Milwit. Mindy Benson, sales executive, The Vernon Company, Newton, Iowa, noted that one of her hospital clients makes use of a centralized marketing department as well. She explained that this marketing department acts like an approval hub, handling the many product purchases the hospital may require for its individual departments and causes. "By doing this, they ensure that all items are logo approved by the brand team and all imprints follow their identity standards," she said.
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