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How to practice promotional โจmedicine with the hospital โจand health care industriesโจ
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When it comes to hospitals, breaking in isn't much different than with other mid-to-large-sized businesses. "Research and seek out a smaller department to get in the door," said Milwit. "Use your own promotional marketing expertise to create a fun, clever three-dimensional direct mail campaign to break the ice. Once you're in the door, be prepared to ask a lot of questions to better understand how you can help them."
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Michael Cornnell
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