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Also, they only made 23 bundles, which represents the 23 flavors in Dr. Pepper.
Overall, this promotion captures a lot and hits a lot of touchpoints while being fairly minimal on its surface. It's only three products, and there are only 23 of each. But, by debuting on TikTok and then shifting over to YouTube, it hits a wide audience of young people who already like either Yung Gravy or Dr. Pepper (or both), and it pairs that digital experience with the permanence of products.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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