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The company also said it would "look into our internal routines to avoid such situations in the future."
There's definitely a lesson to be learned here. Before releasing any promotional apparel, you have to make sure your ad campaign has been thoroughly vetted, too. It's not just about whether or not the apparel could be offensive, it's also about the marketing efforts surrounding it.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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